Common Approach To Children's Health
For health organisations, CATCH is a service for enabling behaviour change. For users, CATCH is an app providing trusted, local health information from pregnancy up to age five. At its heart the service provides a disruptive cloud technology to manage, automate, localise and validate health information. Delivered in partnership with frontline health professionals, CATCH is a tool that enables health professionals and empowers users to change behaviours associated with self-care and parental wellbeing.
CATCH was created to address inappropriate service use where self-care is more appropriate. However since its launch in 2016 new benefits have been recognised and developed such as: less reliance on printed materials, reducing costs and back pain for frontline teams; more holistic support by including non-clinical content; delivering targeted public health messages to specific demographics or geographies and at specific times determined by likely user relevance; and creation of valuable analytical and survey data about how populations access information. The app is not a complete solution, but it is a tool that can enable new disruptive approaches.
Co-creation as part of Damibu’s design process identified that one of the biggest problems new parents describe is a feeling of ‘information overload’ and not knowing what to trust. CATCH’s co-created service delivery is designed to reduce this anxiety by building on the relationships that parents make with health and children’s services and providing health information that is accurate, up to date, locally relevant and timely.
A health economics model has been proposed, targeted at reducing secondary care services - and general trends in areas where CATCH is deployed are promising. CATCH collects in-app survey data and 87% (n=245) of responders felt more confident in caring for their children with the use of CATCH. Of users who considered accessing emergency services (n=24), 58% said that CATCH had helped them to self-care rather than visit A&E. Feedback from health professionals supports this finding and it is recom- mended by staff in live areas. A case study compiled by York Health Economics Consortium estimated a potential return on investment of £4.54 for every £1 spent based on impact on A&E attendances alone.
Feedback from front-line professionals and stakeholders has resulted in the identification of additional impact domains; vaccination uptake, breastfeeding initiation and maintenance, smoking cessation, dental health perinatal mental health, school readiness and childhood obesity.
CATCH is supported by the NHS Innovation Accelerator program and is included as a functional classification case study as part of the NICE Evidence standards framework for digital health technologies. It is multi-award winning and has most recently.
The app can be downloaded for FREE from the Android and Apple app stores. Please get in touch if your area is not supported as CATCH is ready to scale and allow any NHS organisation to provide highly targeted, verified and locally relevant health information to their patients.
Damibu Ltd, Studio H, 16 Jordan Street, Baltic Creative, Liverpool, L1 0BP
+44 (0)151 324 0090